As technology has developed and improved rapidly over the past decade or so, it has meant that having a traditional marketing strategy simply isn't good enough.
No longer are billboards and television advertisements the best way to market your business. Instead, the majority of marketing campaigns are doomed to fail if they don't include digital marketing.
One style of digital marketing that has become increasingly popular in the last few years is pay-per-click (PPC) social media marketing.
These ad campaigns can be a great, budget-friendly way to drive traffic toward your website and make consumers aware of your business. However, if you aren't familiar with digital marketing, it can be intimidating.
But worry not, in this guide we are taking a look at everything you need to know about a pay-per-click social media ad campaign from a beginner's perspective.
Read on to find out more!
What Is Pay Per Click Marketing?
First things first, let's take a look at what pay-per-click marketing is. If you are new to digital marketing, then it is likely that you will find yourself very confused about this style of marketing.
It is totally unlike traditional marketing, and it really highlights how much marketing has changed since technology has developed rapidly in the last few years.
Traditionally, marketing would cost huge amounts of money, and there were no guaranteed results. However, that is where pay-per-click marketing is different. As the name suggests, with pay-per-click marketing, you pay per click.
So, instead of paying a huge upfront fee for your marketing, the amount you pay will differ depending on how effective the campaign is.
Pay-per-click marketing is a type of digital marketing that allows businesses to advertise their products on other websites and platforms.
This could include search engines, such as Google, or social media apps such as Facebook and Instagram.
Essentially, each click on the listing comes with a price. So for each successful follow-through link to your website, you will pay a small fee.
Since pay-per-click marketing was created, it has quickly become one of the most popular types of digital marketing. It is the perfect method to combine with other forms of marketing, and it is generally very effective.
So, let's take a look at exactly how pay-per-click marketing works.
How Does a Pay Per Click Social Media Ad Campaign Work?
Now, let's take a look at how a pay-per-click social media ad campaign works. Well, in reality, these campaigns work in a very simple way.
However, in order to understand this, you need to have a basic knowledge of SEO.
When people complete a search on a search engine, the search engine will auction the ability to advertise on that search. The results of that auction will decide who gets to advertise on the search.
When you pay for pay-per-click social media ad campaigns, you are essentially entering yourself into that auction.
In order to enter the auction, you will need to have a well-developed PPC ad campaign. That is why it is always a good idea to hire a marketer to help you with this style of advertising.
If your campaign is successful, then you will be allowed to advertise on a search.
This means that consumers will see your ad when they search for something on the internet.
Pay-per-click marketing not only works on search engines, such as Google but also on social media. No matter what platform you are advertising on, the process of gaining access to that spot on the search will be the same.
So, basically, you put together a campaign, enter into an auction, and if you are successful, you will get the opportunity to participate in pay-per-click marketing.
The Benefits Of A Pay Per Click Social Media Ad Campaign
There are so many benefits of pay-per-click social media marketing, and that is why it is such a competitive area in the world of marketing.
Human beings spend a huge amount of time on the internet and various social media apps.
So, a successful PPC campaign could be brilliant for your business.
Some of the biggest benefits of a pay-per-click social media ad campaign include the following...
One of the best things about PPC marketing is that it is easy to track. With this style of marketing, it is really easy to track each aspect of the campaign.
From campaign bids you put in, to successful ad campaigns that are running, the results of those campaigns, and your spending, you can easily track PPC marketing.
Another brilliant thing about PPC marketing is that it allows you to control your spending. This is an affordable type of marketing, and it is perfect for anyone on a tight marketing budget.
With this style of marketing, you can easily monitor and control your spending, and that is one of the biggest benefits.
Target Specific Customers
Finally, PPC marketing is perfect if you are targeting specific customers. Social media platforms have huge amounts of data on their customers, and you can use this data to tailor who you target.
Ensuring that you aren't wasting money by advertising to people who wouldn't use your product/service.
The Best Pay-Per-Click Platforms To Consider
Finally, let's wrap this up by giving some suggestions regarding some of the best pay-per-click platforms to consider as you enter this style of advertising.
There are tons of different platforms to choose from, and it might take some trial and error to find the right one for you.
Some of the best platforms include:
- Google Ads
- Microsoft Advertising
- PPC campaigns direct with platforms (e.g., Amazon, Facebook, or Instagram)
So, if you are thinking of launching a PPC marketing campaign, try out one of the platforms above for the best results!
In short, a pay-per-click social media ad campaign is a great way to drive traffic to your website and raise awareness of your business.
It is a cost-effective way to get your products out there and is perfect for anyone who is new to digital marketing.
In this guide, we have taken a look at what pay-per-click social media marketing is, how to implement this in your social media ad campaign, and what the main benefits are of this style of marketing.
Thanks for reading!
Frequently Asked Questions
Is Pay Per Click Marketing A Good Idea?
Generally, most people will agree that pay-per-click marketing is a good idea.
Pay-per-click ad campaigns are a great way to get your products out there and are perfect for accessing customers that otherwise might not have found your website.
On its own, pay-per-click isn't the most effective way to market your business and products/services. But when used in combination with other forms of marketing, it is incredibly effective.
Is Pay Per Click Marketing Expensive?
No, pay-per-click marketing generally isn't very expensive.
Unlike traditional marketing (including television advertisements, billboards, etc.), pay-per-click marketing is an affordable option for small businesses.
With pay-per-click marketing, you only pay for the number of times your advertisement has been clicked on.
So if someone follows the link to your product and website, you will be charged.
But unless you are getting clicks, you will not pay for your pay-per-click marketing campaign.
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