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Marketplaces for Buying and Selling Online Businesses

08/18/2022 16:07:52 +0000
Marketplaces for Buying and Selling Online Businesses
With access to the internet, we can buy and sell much more than products. We can now even buy and sell online businesses. As a result, starting a company from scratch is no longer necessary.
 
Instead, if you're an entrepreneur, you may be able to acquire an established business that is likely to succeed in the future. Then, once you have developed your skills and expertise, you can expand the business.
 
The same goes for selling your forum, blog SaaS, eCommerce, or any other online business, regardless of the reason for selling. The process is simple. As such, you won't have to work with an agency or waste time and money if your expectations aren't met.
Popular Business Platforms to Buy and Sell Businesses
MicroAcquire
 
MicroAcquire can find the right buyer for your business. Having access to 30k+ trusted buyers instantly with complete anonymity is possible with them. In this way, buyers can review key business metrics before engaging in a conversation to determine whether or not they want to proceed.
 
The seller can also respond to the buyer's request for information and choose which conversation will be most beneficial. MicroAcquire measures business success using customer numbers, monthly recurring revenue, and acquisition costs, just to name a few.
 
Within a month, they provide you with connections to buyers or sellers. To get started, just follow these three steps:
 
1. Create an account
2. Identify and respond to inquiries of interest
3. Make a decision
 
Trustiu
 
With Trustiu, you can sell and buy digital properties in a safe and secure environment. This platform provides total professionalism, safety, and transparency throughout the sales process. YouTube channels, blogs, and websites listed in their marketplace are strategically vetted by their expert team before they are listed. Depending on your needs, you may find businesses of varying value. Still, they all offer excellent growth opportunities and are of high quality.
 
Make sure you don't overthink security regarding transactions, as Trustiu is entirely secure. In addition, buyers and sellers are protected by their experienced team, which works hard to ensure everything goes smoothly for either party.
 
Your property is valued free of charge before it is listed for sale by them. Additionally, their team provides you with assistance even after the sale has been completed to show that they value their clients.
 
Exchange
 
Do you like Shopify? You might want to consider Exchange if you answered yes to the above question.
 
Get the most out of this marketplace provided by Shopify. It is best used for buying and selling Shopify websites. Various businesses are listed, including the type of industry, the channel of sales, and location. The site offers a wide selection of established businesses as well. A Shopify store can be listed either publicly or privately on Exchange.
 
Until you sell your business, you can hide its URL and name. In addition, secure transactions are provided by this site, so you don't have to worry. Escrow is used along with anonymous messaging to facilitate a transaction.
 
As a service to you, Exchange provides hand-picked best-in-class online businesses for you to select from. In addition, they offer a free valuation tool on the marketplace and a secure messaging system for communicating business words, viewing future opportunities, and understanding past history.
 
Flippa
 
A popular platform, Flippa lets you buy a website, acquire digital assets, and become an entrepreneur. In addition, you can directly connect with buyers and sellers through this peer-to-peer marketplace.
 
As a result of Flippa, transactions and negotiations can be streamlined, reducing the time needed to complete them. You can search for businesses using a search field that shows live listings. The process is quick and easy for those interested in buying an online business.
 
These businesses are also presented with detailed information, such as financials, traffic analysis, channels, and demographics.
 
Furthermore, Flippa offers a due diligence option. With Flippa, you can purchase an online business and get an assessment and certification.
 
This report is essential because it provides price, competitors, industry, and marketing and sales analyses.
How Do You Know if an Online Business Is Worth Purchasing?
It is not for everyone to start an internet business from the ground up. There are many benefits to buying an existing business. You should, however, ensure that the company you buy can generate revenue and have strong cash flow.
 
When buying an online business, consider these factors:
 
The Number of Monthly Visitors
 
When buying an online business, monthly traffic is an important metric. However, traffic should also be diverse.
It should be a healthy mix of:
 
• Traffic from organic sources
• Traffic from paid sources
• Direct traffic derived from social media
• Traffic from referrals
 
Analyzing your store's traffic with analytics software is an excellent way to determine where visitors are coming from. First, check the site's backlinks to see if they are high-quality, as high-quality backlinks make it more valuable than low-quality or no-backlinks sites. A site's backlink profile can be examined with Open Site Explorer and Ahrefs.
 
Generating Income
 
If you're not very skilled or experienced, you shouldn't take on the risk of reviving a failing business. Choosing a company with growing revenues is, therefore, a wise decision.
 
Financial data should be requested monthly. Doing so will give you a better understanding of where the business is headed.
 
The Expenses
 
Examine the expenses associated with digital marketing, domain renewals, website hosting, SEO, etc. While doing this, make sure the owner practices money-saving habits. Profits can be increased by reallocating spending.
 
A third factor to consider is whether the owner failed to mention expenses or if the costs seem irrational. These expenses include payment processor fees, integration fees, and plugin fees.
 
The bottom line is that buying a business with a higher expense ratio than income is not a good investment.
 
The Potential for Growth
 
Your chosen business may seem to be at the peak of its potential when you're looking to buy it. However, value can be added in a variety of ways.
 
There might be no prior experience with conversion rate optimization for the owner.
 
A website audit can identify conversion loopholes on the business website.
 
Using social media as a marketing tool is even more effective than traditional marketing. Your business can be scaled in so many ways. If you want a business to invest in, you should avoid those with minimal growth potential.
Empire Flippers: One of the Easiest and Most Popular Online Marketplace
Online businesses can be bought and sold on Empire Flippers. By personally vetting both buyers and sellers, it eliminates friction from the deal-making process.
 
A variety of business information is displayed on the company's home page. For example, it reveals revenue-generating methods, niches, monthly net profits, and price expectations.
 
There are numerous other benefits for the buyer, including:
 
A Collection of Real Data
 
From website URLs to Google Analytics reports – it provides all the necessary information.
 
Authentic Businesses
 
Empire Flippers removes all fake listings before they go live, so you can choose from only legitimate businesses.
 
Business Migration
 
If your business is purchased, their team will assist you in migrating it.
Additionally, it structures profits-sharing deals on your behalf.
 
Features Include
 
• Streaming podcasts – Discover industry experts and business leaders from a diverse library of podcasts.
 
• Earnings – Find businesses that monetize through affiliate marketing, ads, drop shipping, e-commerce, etc.
 
• The deposit is refundable – A 5% deposit of the purchase price is required. Additionally, you get all the information you will need to make your purchase.
 
Pros
 
• Weekly listings are posted
 
• A business can be transferred on behalf of the seller by it.
 
• The deal can be renegotiated if the business does not earn 50% of what was promised.
 
• Using its free valuation tool, you can find out how much your business is worth.
 
• You can get help with buying or selling quickly by calling support.
 
• Empire Flippers representatives arrange conference calls to facilitate efficient communication between buyers and sellers.
Can an Online Marketplace Be Beneficial?
• Ensures that marketing costs are minimized
 
• A smoother and safer transaction process
 
• The seller and buyer establish mutual trust
 
• Provides a convenient way to compare the prices of different businesses
 
• The ability to sell and buy overseas across a variety of niches has never been better
 
• Transparency in terms of pricing, availability, and business status
 
• Increases your online business's sales and marketing
Conclusion
Hopefully, this guide helped you find some places to start looking for an online business to buy or sell.
 
You can have so much fun building an online business, but selling your successful one is the ultimate reward. So look over what each one offers you and weigh them up.
 
Does one offer something vital to you that the other one doesn't? You can try a few. There is no limit to how many platforms you use. To facilitate a smooth transaction, buyers and sellers should do their due diligence.
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About the Host
Sophie Howard is the founder of Aspiring Entrepreneurs, a community designed to help people develop the skills and confidence to build a business and a life that serves them. Sophie began online in 2013 with an Amazon firm, which she sold for more than $1 million in 2015.

Sophie has lectured on stages all around the world, encouraging and teaching other ambitious entrepreneurs. She has established instructional programs educating thousands of students how to sell online, in addition to releasing over 1000 products.

Sophie has also written a book titled "Aspiring Entrepreneurs: A Guide to Finding Your Best Path to Financial Freedom."
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