However, as with any business, starting an online jewelry business requires careful planning, research, and execution. Knowing where to start can be tricky, especially if this is your first time starting your own business.
In this article, we will guide you through the process of starting an online jewelry business. Whether you're a seasoned jewelry designer or a beginner, this guide will provide you with the knowledge and tools you need to get started and succeed in the competitive world of online jewelry sales.
Many of your legal considerations are going to depend on how big your online business is going to be. For example, if you're planning to just sell a couple of costume jewelry pieces on Etsy every month you won't need to do as much as someone planning a full-time business dealing with precious metals.
If you're unsure of exactly what your legal obligations are going to be, we highly recommend consulting an attorney that specializes in business law. Different states can have different rules regarding registering businesses so it is always best to consult an expert.
However, some of the general legal aspects you should consider include:
Regardless of your experience with making jewelry, you need to prepare your products and make sure that you have interesting designs. You may be tempted to offer a wide range of different products but you may find that you'll have more success with a smaller collection that has its own unique identity.
Put some thought into the jewelry that you want to start your business with. You can always add more lines as your business grows, after all!
We advise that you get your stock in order. Keep track of how many finished items you have and make sure that they are well-labeled and organized so that you always know what is in stock and what you need. You want to fulfill orders quickly and being organized from the beginning will make this easier.
You should also take the time to take great product photos. Product photography is a different skill from other types of photography so don't rush this part of the job.
Light boxes can greatly help when it comes to getting quality photos but if you're struggling to get high-quality photos, consider using an experienced product photographer.
However, these stores offer you limited options and can be restrictive in the long run. They're a great option for a casual online jewelry business.
We highly recommend checking several hosting platforms as they all offer different services for different prices. The best option for you will depend on how many products you're aiming to sell and how much help you need to set up your store.
You should also check the payment options available as many customers will want to pay via a credit card whereas others will only want to pay with PayPal.
You will need to ensure you have a catchy domain name and detailed product descriptions for everything you sell.
We recommend establishing a social media presence across several platforms as these are a great way of getting your products in front of customers.
These can be crowded platforms, however, as there are many people trying to establish their jewelry businesses. You need to make sure that your designs stand out and that your brand is recognizable.
Getting hits from Google searches is important but can be difficult as well. We highly recommend creating a blog for your website where you talk about your design and manufacturing process, as well as give hints and tips to budding designers.
By hitting these topics, you will be able to direct more traffic to your website than a site that only sells products would.
Finally, if you have the budget to do so, consider spending some money on ads. Social media advertising can be surprisingly reasonable! You should also consider reaching out to influencers to promote your jewelry.
