A few basic things need to be done, but they are easy and can be done in only a few minutes.
Before anything else, you should know your niche and what you want to sell or promote on this social media platform. The next thing is to make sure you know who you want to follow you on Instagram.
You should do your homework and do proper research in this regard. First, you want to know what piques their interest. For example, are they male or female, and how do they spend their time when not working? Also, when are they on their phone using Instagram?
These are all questions you should ask, and you should also find out what type of posts they engage with and like. Having all this information at your disposal, you can give users what they want, like, and are interested in.
Create a Good Profile
The first step to starting your small business on Instagram is creating a profile for your business. When that is done, you should review your profile and look at it to see whether you like it.
This may seem unimportant, but it is necessary; imagine if you don't like it, how would others like your profile? Creating a profile is not just something you do; it should be planned, so it will be easy to understand what you do.
When creating your Bio, the name field is searchable on the platform, so when users type in your name, they should find you. In this field, you also want the most essential and top keyword to be present. For example, it might be your brand name or business.
In the Bio section of your Instagram profile, it is vital that you talk directly to the target users you want to reach. So, in the first line of your Bio, you should tell the user what value they get from following you.
You can also use the second line to expand on what you said in the first line. You can also, in this line, let them know why your brand or business is different from others and set you apart.
You can add a call to action on the third line, which is very important because you do not want them to be compliant. So, to get the followers and users not to be passive so they can click the link in your Bio.
This call to action can be anything that will give them a reason why they should click on the link. This can be anything, such as what is in it for them, whether they get something from you, or they can see a video.
It would be best if you also had a URL or a link to a website that could be added to the last part of your Instagram Bio. This is where you will send your social media traffic, such as your website, blog, or service page.
Use Hashtags Your Followers Are Using
Now that you have optimized your Bio so it can bring a clear message to your users, you need to follow who they follow. This is a way to find out what other hashtags they are following and use so you can get into the followers' heads.
This is a way for you to find out what they care about and what communities they are bonding with. This will take time and a lot of research, but this will pay off in the end to gain more followers.
This can be done by going to the search option and finding hashtags relative to the target users. It is a good number to have at least thirty hashtags that your target audience cares about, so keep on until you find 30.
Build Up Your Content
Having a content bank at your disposal when you want to post will save you time and effort. This will help you greatly if you have a folder for content such as images and videos when you need to post.
You can use stock images, or they may come from your own photography or source from other Instagrammers. If you use images from other Instagrammers, you can simply repost them and save time.
Having any type of content available relative to your post is also a good idea. Keep them saved on a cloud storage space such as Google Drive or Dropbox so you can have instant and anytime access to your content.
If your business has a physical address, you can use Geotags to add location names to your posts. The benefit of these tags is that Instagram uses them to sort them into the most recent tags, which will translate to brand awareness.