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How to Start a Small Business Online On Instagram

08/18/2022 13:50:11 +0000
How to Start a Small Business Online On Instagram
With Instagram being around for some time now, many of us have seen this social media platform's power. That is why there is a ton of information on how to start an online business on Instagram.
 
The problem is that with all the available information, it has become overwhelming to sit and sort out the good from the not-so-good. This article gives you a simple approach to get you started without confusing even those without prior knowledge.
 
So, read on and find out how easy it is to start a small business online on Instagram by working smart.
Why Use Instagram?
There are many reasons why you would use any social media platform and especially Instagram, to promote your business or brand. If you do it right and plan it properly, Instagram offers a range of benefits for any online business you can use.
 
But let's take a look at some of the many reasons why you would want to start your small business on Instagram:
 
Your Competitors Are On Instagram
 
One good reason to use Instagram is that your competition is on Instagram. They have the edge over you.
 
Your Customers Will Look For You There
 
It won't be good for your business if customers are looking for you on Instagram and they cannot find you there. Instead, they will search for your company name or related hashtags linked to your business and expect to find you there.
 
Millions of Users
 
Because so many people use Instagram, it is an excellent way to get exposure for your business on this social media platform. What is also great is that more than 500 million users are active on the platform daily.
 
Hashtags Increase Visibility
 
Any new business can be intimidated by the many existing businesses, so you need to have an edge to put you apart. This can be done by creating and using a good and catchy hashtag that everyone will remember.
 
A Sign of Trustworthiness
 
If your business has an Instagram account, users will see it as a sure sign that your business is real. It will also be a sign that your brand or business is reputable and transparent and that you can be trusted.
 
You Can Be Tagged
 
Users and customers can tag you if they are happy with your products or like them, and they may share them on Instagram. Word of mouth is worth gold to any company, which is happening on the social media platform.
 
They Can Relate to Your Brand
 
Users can relate to your content when sharing stories about your business or brand with their followers. Live posts and stories are also another way to connect with followers on a personal level so they can relate to your business.
 
Instagram Ads
 
This is also a great way to reach more users and will help to extend your reach beyond borders and earn you more followers. In addition, these ads are trackable and help you to target specific demographics and reach your target audience, which is excellent for business.
How to Start a Small Business Online On Instagram
How to Use Instagram For Your Business
A few basic things need to be done, but they are easy and can be done in only a few minutes.
 
Plan Ahead
 
Before anything else, you should know your niche and what you want to sell or promote on this social media platform. The next thing is to make sure you know who you want to follow you on Instagram.
 
You should do your homework and do proper research in this regard. First, you want to know what piques their interest. For example, are they male or female, and how do they spend their time when not working? Also, when are they on their phone using Instagram?
 
These are all questions you should ask, and you should also find out what type of posts they engage with and like. Having all this information at your disposal, you can give users what they want, like, and are interested in.
 
Create a Good Profile
 
The first step to starting your small business on Instagram is creating a profile for your business. When that is done, you should review your profile and look at it to see whether you like it.
 
This may seem unimportant, but it is necessary; imagine if you don't like it, how would others like your profile? Creating a profile is not just something you do; it should be planned, so it will be easy to understand what you do.
 
When creating your Bio, the name field is searchable on the platform, so when users type in your name, they should find you. In this field, you also want the most essential and top keyword to be present. For example, it might be your brand name or business.
 
In the Bio section of your Instagram profile, it is vital that you talk directly to the target users you want to reach. So, in the first line of your Bio, you should tell the user what value they get from following you.
 
You can also use the second line to expand on what you said in the first line. You can also, in this line, let them know why your brand or business is different from others and set you apart.
 
You can add a call to action on the third line, which is very important because you do not want them to be compliant. So, to get the followers and users not to be passive so they can click the link in your Bio.
 
This call to action can be anything that will give them a reason why they should click on the link. This can be anything, such as what is in it for them, whether they get something from you, or they can see a video.
 
It would be best if you also had a URL or a link to a website that could be added to the last part of your Instagram Bio. This is where you will send your social media traffic, such as your website, blog, or service page.
 
Use Hashtags Your Followers Are Using
 
Now that you have optimized your Bio so it can bring a clear message to your users, you need to follow who they follow. This is a way to find out what other hashtags they are following and use so you can get into the followers' heads.
 
This is a way for you to find out what they care about and what communities they are bonding with. This will take time and a lot of research, but this will pay off in the end to gain more followers.
 
This can be done by going to the search option and finding hashtags relative to the target users. It is a good number to have at least thirty hashtags that your target audience cares about, so keep on until you find 30.
 
Build Up Your Content
 
Having a content bank at your disposal when you want to post will save you time and effort. This will help you greatly if you have a folder for content such as images and videos when you need to post.
 
You can use stock images, or they may come from your own photography or source from other Instagrammers. If you use images from other Instagrammers, you can simply repost them and save time.
 
Having any type of content available relative to your post is also a good idea. Keep them saved on a cloud storage space such as Google Drive or Dropbox so you can have instant and anytime access to your content.
 
Use Geotags
 
If your business has a physical address, you can use Geotags to add location names to your posts. The benefit of these tags is that Instagram uses them to sort them into the most recent tags, which will translate to brand awareness.
Some Useful Hints to Increase Followers
Here is a list of hints you can use to get to that target of at least one thousand users quickly and easily.
 
• Team up with other Instagrammers in your niche, which may help you to get more followers quickly.
 
• Use Instagram Live regularly to alert followers when you are going live
 
• There are many great promotions you can offer to followers-only, which will help to attract more followers
 
• To help you improve your social media strategy, you can make use of Instagram insights which provide you with specific information
 
• Good quality photos and local hashtags while partnering with other brands can improve visibility and drive engagements
 
• Instagram can also be sued as a networking tool that can help you to build relations with individuals and other businesses
Conclusion
Now that you have at least an idea of how to start your small online business on Instagram, nothing can stop you. Hopefully, this will only be the beginning of a great career and many opportunities to grow your brand or business and make you successful.
About the Host
Sophie Howard is the founder of Aspiring Entrepreneurs, a community designed to help people develop the skills and confidence to build a business and a life that serves them. Sophie began online in 2013 with an Amazon firm, which she sold for more than $1 million in 2015.

Sophie has lectured on stages all around the world, encouraging and teaching other ambitious entrepreneurs. She has established instructional programs educating thousands of students how to sell online, in addition to releasing over 1000 products.

Sophie has also written a book titled "Aspiring Entrepreneurs: A Guide to Finding Your Best Path to Financial Freedom."
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