Growing an email list is one of the best methods of getting your business out there to clients and potential customers.
If you are a business and you want to keep in touch with your customers, building an email list following is the best way to do that.
But how can you really boost your email subscriber following without alienating the people subscribing to that list?
There are ways that you can grow your email list organically through things like incentives, personalized offers and giving away plenty of freebies to people who do decide to subscribe.
So how can you grow your email list in a way that is effective and clear? How can you reduce the number of unsubscribes on your channel? How can you gather an audience of people who want to hear your updates?
Well, look at this article for our amazing tips and tricks.
An email list is like a mailing list, although much, much faster. If you like a website that provides a product or service, then you might want to sign up for the mailing list.
A mailing list will usually offer updates on what the company is doing as well as any limited offers and deals.
There is also a degree of exclusivity with these email lists, with members being allowed access to certain deals and products before they are opened up to the general public.
So how can you utilize your email list to get the maximum engagement and drive more people towards your website or business? Look at some of our useful tips below.
How To Organically Grow Your Email List
There are some ways that you can grow your emailing list in a way that is not invasive and will not turn people off to your product. Here are some things that you can do to make your email list far more alluring:
What better way of making your email list more appealing is to offer a load of freebies to your customers? But what makes a good incentive?
Well, you won't want to be buying subscribers, as this will end up with you being out of pocket and could very easily result in your budget being in the red.
However, you can offer plenty of free incentives that will pique customers' interests. Here are just a few of them:
· An eBook – you can create one of these for free quite easily, especially if it is on a subject that is pertinent to your business and your returning customers.
· Exclusive Facebook group access – a closed member group is attractive to anyone, as this is the place where you can gain even further access to more rewards and offers.
· Video content – this could take the form of tutorials that you might not find on YouTube. This is great if it is targeted at the niche that your company is aiming at.
· Discount on your services – this should not cost you any money and will drive people towards trying your service. If they try it and like it then the chances are they will try it again for full price.
Customers are a lot more likely to purchase products that are related to themselves, rather than something generic sent out to a lot of people in a mass email.
The figures also back this up, with 95% of people claiming that they will more than likely respond to an advert that is addressed directly to them based on data that they might have entered at a prior date.
3. Get One Up On Your Competitors
Just because you offer plenty of discounts on your products or services, doesn't mean you are going to gain or retain email subscribers.
This is because there are some customers out there that will really be hunting for the best deal imaginable.
This is why you're going to want to do a little bit of research into what your competitors are offering before you start compiling your own list of coupons.
For example, if you are going to offer a free pamphlet to your customers about how they can grow their business in 10 easy steps and you see that your competitor is offering it in 15 easy steps, then more than likely your customers are going to go with your competitor.
You'll also have to make sure that the quality of your material is the best it can be.
You'll need to look at things like the quality of your printouts, how professional the layout of your website is and whether or not it has an appealing aesthetic.
4. Include A Sign-Up Button
When you are sending out your emails, not everyone who receives them will be on your mailing list. This is why it is important to have the subscribe button actually in the body of your email itself.
If your email is bursting with incentives, then the chances are that the potential customer will forward them to as many people as possible (in an ideal scenario).
If they like the offer and are interested in receiving more of them, then having that clear and bold signup button will be exactly what they are looking for.
One click and they'll be a dedicated member of your emailing list.
One method of getting your emailing list out there is to simply ask your dedicated subscribers to help you spread the word.
If they like your company and the services that you are providing, then they'll probably be more than happy to oblige your request to get your email out to others.
This is the best method of organically growing your list, as people will do it for you.
The best products very often take off very quickly, as long as the emails can be easily understood and there is a very definable link in the email that lets them subscribe to your mailing list.
If your email is bursting with incentives, then the chances are that the potential customer will forward them to as many people as possible (in an ideal scenario).
If they like the offer and are interested in receiving more of them, then having that clear and bold signup button will be exactly what they are looking for.
One click and they'll be a dedicated member of your emailing list.
One of the must-have tools for your business or website is social media.
If you have frequent visitors to your Facebook, Instagram, or Twitter account, then make sure you put a link to your website that they can click on and sign up for your social media account.
You can also use social media to put out reviews on your website, which is another very easy way of promoting your business and getting people interested in what you have to offer.
People love to do quizzes, as it allows them to express themselves (albeit in a very limited fashion). However, they also serve another function: they can give you the customer information that you need to flourish.
By including a quiz in your email newsletter, you can gather feedback on what customers want to see more of.
It is important that you don't make the questions too dry or boring, as this will turn people off and probably lead to a few more people unsubscribing.
We hope that our guide to growing your own mailing list will help you to gain more customers as well as retain a few more.
Make sure that you have a clear and easy method of having email readers sign up for your products and that they keep coming back for more.
Connect with Aspiring Entrepreneurs:
