Two of the most popular social media platforms out there are Facebook and Instagram, and since the two are owned by the same company, it means that they benefit from an extended level of connectivity that many other social media platforms don't have with each other.
There are many benefits to linking the social media platforms to one another, especially the businesses' Facebook page and its corresponding Instagram page, as it helps to streamline your social media posts and unify your marketing efforts.
In this guide, we'll provide you with all of the information you need to know about how you can link your business's Instagram business profile and Facebook page together, which means you'll be able to unify your social media marketing efforts in just a few easy steps!
The first of which is that you'll need to make sure that your Instagram account has been set to professional to link it to the Facebook page, especially if the Facebook page you're connecting to is owned by the Business Manager.
In addition to this, your personal Facebook account will need to be the admin of the Facebook business page you're wanting to connect with Instagram.
You'll also need both the Facebook and Instagram apps installed on the device you use for your business accounts, which will make connecting the two even easier.
• Step 1: To begin, open up Instagram, make your way to your business's profile, and then select "Edit Profile"
• Step 2: Once you're in the edit section, select "Public Business Information", and then select the "Page" option.
• Step 3: You'll then be able to either create a Facebook page or as planned, you can connect your existing Facebook Business page.
• Step 4: You'll then be presented with a list of the Facebook pages to which you will be able to connect your Instagram business page, choose the one you want, and once you've selected a page, you just need to click "Done".
With the steps completed, your business account is now connected to the corresponding Facebook page!
For one, the connection between the two social media platforms allows you to streamline the posting process on the accounts, as any time you post on either Facebook or Instagram, you'll be prompted to post it on the other platform too, which is great for ensuring that your social media pages are kept up to date with all of the latest information.
Connecting the two accounts also leads to the creation of a unified message inbox, which means that dealing with messages from potential customers will become much easier for you than they would if you were still using them as two separate accounts
Another great reason to connect both accounts is because of how adverts are run across the two platforms.
By having the page and account connected, you'll be able to run advertisements across both Facebook and Instagram simultaneously, all while being able to choose the payment method you use for either Facebook or Instagram.
One of the more underrated features of this connectivity is the ability to sync your business' contact information.
Once the two have been linked, whenever you update the contact information for your business on one of the platforms, it will update on the other, meaning that your information will be consistent, and customers will be able to contact you without issue.
One of the first practices you should become familiar with is adapting content and captions for each platform. Instagram is a platform that thrives on visual content, such as pictures, or videos in the form of reels.
As such, you'll want to ensure that you take nice and clear photos that portray exactly what your business is about, partner them with a short and snappy caption, and plenty of relevant hashtags.
Meanwhile, the value of Facebook posts is mainly in writing, which means that you might prefer to keep the long-form captions there instead.
Instagram's "Swipe Up" sticker feature on its stories is also a particularly useful way of ensuring that the traffic that your Instagram receives is reciprocated for your Facebook page too.
If your Facebook page contains plenty of valuable content, such as e-commerce, or a blog, then be sure to link it via the sticker on an Instagram story, which will help to showcase what your Facebook page has to offer.
Finally, be sure to keep a better track of the performance of each of your posts using the analytics tools made available to you on each platform. This will provide you with the feedback you need to understand what works, and what doesn't, for each platform.
This will help you to grow your audiences across both platforms and ensure that the traffic driven to your digital or physical storefront is increased tenfold!
It's also worth familiarizing yourself with the vast array of benefits that come with linking the two platforms together, and the best practices for using the synced accounts to their full potential.
Not only will it help to drive virtual traffic, which can help to generate more interest, leads, and sales, but having a unified digital presence for your business is also key for becoming more recognizable, and the overall growth of your business.
Thanks for reading!