Right off the bat, one of the most basic things you will need to do, which is related to determining the primary aim of your website, is to choose a niche that you will be a part of.
Of course, there are hundreds of different niches out there, everything from tools and lawn equipment to pets, nutrition, fitness, and so much more.
The trick here is of course to select a niche that will allow your website to get good traffic, as well as a niche that you can actually be profitable it. What we want to do right now is to provide you with a detailed guide on how to choose the best niche for your purposes.
The first step here is to choose a niche that you actually have an interest in or knowledge of. When you have interest in a certain field, it automatically becomes much easier to create an effective website and to market it.
For instance, it really wouldn't make sense to create a website about breeding dogs when you haven't even every owned a dog. Of course, there does also need to be an interest in the niche in question, but that said, choosing a niche that you have no knowledge of is nothing more than a recipe for disaster.
Of course, the main point when you build a website is to make money. Therefore, you need to do some research in terms of how easily monetized the niche in question is. Ideally, you want to find the top 10 or 20 competitors in your niche, and see how they have monetized their websites, which will most likely be through paid
advertisements and sponsored content. Moreover, if you are doing some kind of sales or affiliate marketing site, then you will need to see what kinds of products you could possibly sell and what the demand for these products is like. The bottom line here is that you are creating a website to make money with, so it better be within a niche that is actually profitable and provides you with plenty of monetization opportunities.
You then need to choose a niche that has a good amount of search volume on search engines. The simple fact here is that you do want to choose a fairly popular niche. There is simply no point in choosing a niche that has a very low search volume across the board, whether it is a broad niche or something more precise.
If there is nobody searching for products or services related to the niche that you plan on building a website around, then the profit potential is going to be extremely limited. This also means that you want to do some keyword research for some of the main keywords that might be associated with your niche.
Generally speaking, you want those keywords to have a minimum search volume of 10,000, with a cost per click value of $2 or more. This will help ensure that your niche actually has enough interest to drive traffic and sell products.
Something else to consider when choosing a niche for your website is how many traffic sources it has.
So, what you need to do here is to research your top competitors within the chosen niche to see where they get all of their traffic from. For instance, did you know that blog posts and blog websites only get roughly 30% of their traffic from big search engines such as Google?
The reality here is that you need to choose a niche that has multiple traffic sources. This could mean that your site can be found on YouTube as well, that it is linked back to by authority sites, that you have the ability to pay for advertisements, and even having a big social media presence is going to help too.
When looking for the best possible niche to build a website around, another crucial thing to do is to see what market deficiencies there are out there.
In other words, you want to look for a niche where there are certain problems that just aren't being solved. Maybe you want to provide valuable information to people on a topic that doesn't have many trustworthy information sources out there. Maybe you want to sell a new product that is better than any other product out there. The point here is that you want to look for some kind of market deficiency, expose it, and then take advantage of it.
The other thing that you can do to choose the right niche for your website is to do some research on previously sold and purchased websites within the chosen niche.
The important thing to remember here is that if many people are selling and buying websites that are a part of a specific niche, it means that there is great interest in that niche, and moreover, that there is a very real profit potential within that niche as well.